Fiji Water Analysis Essay Example for Free

Fiji Water Analysis Essay Introduction Corporations like FIJI Water are forced into having Corporate Social Responsibility (CSR). Corporate Social Responsibility is the idea that businesses need to give back to society as much as they take away. Although companies like FIJI Water produce some type of product for consumers, in this circumstance water, they are compelled to give back as much as they take away. The issue companies have to deal with is whether they really have CSR, or if they are just green washing to make people believe they are socially responsible. â€Å"The 10th Edition of the Concise Oxford English Dictionary recognizes the word â€Å"greenwash,† defining it as, â€Å"’Disinformation disseminated by an organization so as to present an environmentally responsible public image.†Ã¢â‚¬â„¢ Environmentalist make it their job to eliminate any green washing by bringing to light companies negative impact on society and proving outrageous claims to be over exaggerated or completely false. Environmentalists compel companies to reduce, if not eliminate their carbon footprint on society through exposing how wasteful they are to society. Every company in order to be successful has to recognize this issue and do their best to resolve it, otherwise their company will tank. Companies like FIJI Water have to walk the fine line of CSR and green washing. FIJI Water LLC, has proved to be a tough competitor in the market of selling bottled water. They have overcome trials and set-backs and have kept their image of a premium quality brand of water. They have done their very best to become socially responsible over the years and had to use the idea of green washing to exploit their product. How FIJI Water Came to Be FIJI Water was started in 1996 by David Gilmour, one-time partner in Clairtone Sound Corporation Limited. FIJI Water is a U.S.-based business and brand of bottled water derived, bottled, and shipped from the Fiji Islands. It is available in 330ml, 500ml, 1 liter and 1.5 liter bottles.  According to marketing materials, the water comes from an artesian aquifer in the Yaqara Valley of Viti Levu. A good way to identify what FIJI Water is all about is in their mission statement which reads, â€Å"FIJI Water, the world’s finest water, is committed to quality and excellence in our product, people, profitability, and strategic partners. We are dedicated to communicating the passion and unique properties of our brand to consumers worldwide and continuing to invest in the future while preserving and cherishing the pristine source.† They have marketed their product towards wealthy people who could afford to pay more to drink water. Their main marketing drive was that the product was far from pollution, acid rain, and industrial waste in the island nation of Fiji. The way their product differed from other water bottling companies is that the FIJI Water was drawn from an artesian aquifer that lies hundreds of feet below a primitive rainforest. The idea being that distance and isolation is part of what makes FIJI Water so much purer and richer in taste than other bottled waters. Corporate Social Responsibility FIJI Water has a few marketing and CSR campaigns to help address the issue of social responsibility and to give their product more attention. FIJI water was seen as being extremely wasteful. To take a naturally occurring product like water and use the resources to ship it half way across the world was thought to be â€Å"water insanity†. â€Å"In response to this protest, the company launched a new promotion campaign under a slogan â€Å"every drop is green,† only to be immediately accused by environmentalist groups of engaging in green washing activities.† At the same time that this was happening, FIJI focused on its contributions to the local communities in Fiji. As environmentalists’ criticism increased over the years, FIJI Water LLC launched a â€Å"carbon negative campaign, claiming that it was the first bottle water company to release carbon footprint of its products.† This was part of their push towards the slogan â€Å"every drop is green†. The Company estimated its total annual carbon footprint at 85,396 metric tons of CO2eq.  They were also able to calculate their carbon emissions at each stage of the product from production to distribution. They started at the production of raw material to running the plant, to getting it to the markets, to even refrigerating the product. It did this to try and eliminate as much carbon footprints as possible. The VP of the company, Mooney, argued that, â€Å"the only way consumers can turn their environmental intentions into good decisions is to give them the information they need regarding the emissions with the products they buy.† This made customers aware that they were actively looking at their operations and doing something about it. To most people, it didn’t really matter what, as long as they were trying. Sustainability The results of their work were impressive. They were able to accomplish the following: reduction in packaging by 20 percent, supplying 50 percent of the energy used at its bottling plant with renewable energy, optimizing logistics to be more carbon-efficient in transportation, restoring grasslands in the Yaqara Valley by planting trees, and supporting recycling programs for plastic PET bottles. With their new image as a socially responsible company they were more sustainable in the fact that they were giving back. They summed up their operations in a PR pitch: a sale of every bottle of FIJI Water would result in a net reduction of carbon in the atmosphere! The question remains, are they giving back enough? To ship a naturally occurring product half way across the world seems pretty ridiculous to those who care about our earth’s resources being wasted. Green Washing Conservation group didn’t buy it. This absurd claim, along with â€Å"every drop is green† was green washing at its finest so they thought. In Section 53 of the Commonwealth Trade Practices Act 1974 it prohibits a corporation from representing that â€Å"goods or services have sponsorship, approval, performance characteristics, accessories, uses or benefits they do not have.† They were in direct violation of this. The Greenwash Brigade were some of the most professional environmentalist that were known for exposing this kind of  behavior. In June 2008, they published an article titled â€Å"Fiji Water by the numbers,† which summarized the terrible environmental impact of the company. Some facts that came out of that were that there were 5,500 miles per trip from Fiji to Los Angeles, 46 million gallons of fossil fuel, 1.3 billion gallons of water used, 216 million pounds of greenhouse gases emitted. These were staggering amounts of energy, water, and fuel being used, especially for something that is naturally occurring! The Impact of the Nay-Sayers These conservationists had a big impact on the company in forming who they are today. Without bringing this information to light, nothing would be changed. They would just fly under the radar without being criticized. We need the nay-sayers to motivate companies to change so they won’t use up our limited resources. The fact of the matter is that every drop of FIJI Water is not green, every drop is imported! These environmentalist help prevent green washing and provide important research behind their accusations of companies. In 2007, Pablo Paster, an engineer and MBA, undertook a thorough and exhaustive study of the cost of bringing a liter of FIJI Water to America. His study found that, â€Å"In summary, the transport of that one kilogram bottle of Fiji water consumed 26.88 kilograms of water (7.1 gallons), .849 kilograms of fossil fuel (one liter or .26 gallons) and emitted 562 grams of Greenhouse Gases (1.2 pounds).† One can only imagine the effect that has on our en vironment. Conclusion Overall, Fiji was able to show flexibility in changing for the times. They established credibility among the community through addressing concerns of others. At first they tried to hide from the answers needed by consumers and conservationists and even used some green washing to help get their product through the tough, trying times. They used the idea of green washing to their benefit by making outrageous claims that had to be proven false initially, but in time they held to it as best they could. They had to be vague at first, but later specified their goal in operations. Comparatively to most companies, FIJI Water has a great Corporate Social Responsibility in that they have done significant things to try and eliminate their carbon footprint through efficiency and planting more trees. Going forward, the company will have a hard time living up to becoming a carbon negative company. They need to keep on their path of fulfilling promises made to invest in renewable energy equipment and to off-set that with continuing to plant trees abroad. FIJI Water has especially helped the local community surrounding Fiji. They have established good CSR with the five neighboring villages. They have supported children’s educations in helping them get a good start. In pre-schools they have provided equipment, educational material, teacher training and other support. In March 2002, the company voluntarily established an independently administrated community development trust fund and allocated FJ$275,000 to it. That is a great use of their resources. They also support village projects to improve hygiene and sanitation as well as provide portable drinking water. FIJI Water is a benefit to society as a whole. They have used their resources to give back to our planet and help others in need. More [ 1 ]. James McMaster and Jan Nowak, â€Å"FIJI Water and Corporate Social Responsibility – Green Makeover or â€Å"Greenwashing†?, May 2009, Ivey Management Services. [ 2 ]. N.A., â€Å"FIJI Water,† http://en.wikipedia.org/wiki/Fiji_Water#History, 2012. [ 3 ]. N.A., â€Å"Mission Statement,† http://www.fijiwater.com/company/company-timeline/, N.D. [ 4 ]. Ibid. [ 5 ]. James McMaster and Jan Nowak, â€Å"FIJI Water and Corporate Social Responsibility – Green Makeover or â€Å"Greenwashing†?, May 2009, Ivey Management Services. [ 6 ]. â€Å"FIJI Water Becomes First Bottled Water Company to Release Carbon Footprint of Its Products,† April 9, 2008, www.bevnet.com [ 7 ]. Ibid. [ 8 ]. Ibid. [ 9 ]. â€Å"FIJI Water Becomes First Bottled Water Company to Release Carbon Footprint of Its Products,† FIJI Water Press Release, Los Angeles, April 9, 2008, www.bevnet.com. [ 10 ]. James McMaster and Jan Nowak, â€Å"FIJI Water and Corporate Social Responsibility – Green Makeover or â€Å"Greenwashing†?, May 2009, Ivey Management Services. [ 11 ]. Heidi Sigelbaum, â€Å"Fiji Water by the numbers,† June 6, 2008. [ 12 ]. www.treehugger.com/files/2007/02/pablo_calculate.php [ 13 ]. McMaster and Nowak, â€Å"Natural Waters of Viti Limited – Pioneering a New Industry in the Fiji Islands.†

Soliloquy Essay - Theatre and Language in the Soliloquies of Shakespear

Theatre and Language in the Soliloquies of Hamlet  Ã‚      The first Folio is prefaced with an address to the reader to "Read him again and again". In terms of words and action, Hamlet is the most self conscious play about its own theatricality. Words and actions throughout the play are inextricably linked, as is the notion of "playing" a part. From the outset of the play we see evidence of the external show compared with the underlying reality. In Act One, Hamlet's speech to Gertrude (Nay seems...etc) shows us the Prince talking about actions that a man "might play" and also about what is "inside" him which "passes show". (NB "Action" in Elizabethan definition meant "acting") Throughout the play we see inner reality beneath the surface performances of not only Hamlet, but other characters, too. Hamlet has only "one-liners" at the beginning of the play until we hear his first soliloquy, which is an attempt to look at "that within, which passes show". The soliloquies create a bond between the character and the audience and were a dramatic convention inherited from Greek drama. By the time of Shakespeare they had moved away from commentaries on the plot and events of the play and had become illustrative of the inner thoughts of the character. In the soliloquy the character tells the truth as he perceives it, although "truth" is subjective and can have different meanings for different characters. In Hamlet we have seven soliloquies, five major and two smaller ones, and Hamlet's character is revealed through them as the play progresses.    Hazlitt - "This is that Hamlet the Dane...whom we remember...but all whose thoughts we know as well as we know our own..Reality is in the reader's mind..It is we who are Ham... ...so to the grave. Hamlet describes himself as "Crawling between earth and heaven". Shakespeare's audience would have had a physical picture of this before them, which added great weight to the imagery of his text, as of course would the scuffle over Ophelia's corpse. At the end of the play Hamlet stops musing and the language becomes very direct and simple, "there is a divinity.." "the readiness is all". In the final scene Hamlet "acts" in all senses of the word, and "theatre" takes over. The final speeches are terse and contain references to the theatricality of the occasion. he refers to the "mutes" (extras on stage) and the "audience to this act". Fortinbras commands him to be "carried to the stage", perhaps a last comment on a play which is characterised so much as actors playing to actors in a kind of Chinese box puzzle of outward show and inner secrets.   

Pass or Fail Poem Essay

There are many perceptions on the poem Pass/Fail and what it really means. I However, see this poem relating in life in general. There are many quotes in this poem that remind me of the obsticals in life. The way people expect us to fail, and even we dont want to fail it will happen. I like this poem because it is very true and up to date. The tone of this poem mite be very discourging but in my eyes it is also very encourgeing. Some people also relate this poem to test anxiety , I can also relate this to life’s anxiety. There are always obtiscals in life that we face. In this poem it says â€Å"No matter how you succed awake, asleep there is a test waiting to be failed† (1252). Yes this can be realted to school but I see that in life no matter what you do there is always a test that you can either fail or pass. We mite not relize that they are tests but each and eveyday god gives us test that we can either pass or fail. They are almost the same as test in school becaus e if you fail you can be punished for them with bad grades, and in life you can be punished with consequences. The author said † The dream beckons with two dull pencils, but you havent even taken the course†(1252). I can relate this to life because with a dream all you have at first is a dream starteing from sctract not knoowing what can happen. Two dull pencils can relate to this because you do not know what your getting yourself into and the trails that come along the way can be very dull . Of course you dont know what can happen because you havent lived your future and thats a course itself. Many people expect us to fail. â€Å"When you reach for a book it closes its door in your face† (1252). I can relate this to life because everytime you try to do something productive or good , there is always something that will hold you down from doin this. Every time you think you got something right its wrong in somebody elses eyes. â€Å"When you conjugte a verb it is in the wrong language† (1252). I believe that whenever your even holding a conversation with someone they mite think that your grammer is wrong. No matter what you do , basically your wrong in some type of way in anybodys eyes. â€Å"You willl never graduate from this dream of blue books† (1252). Yes this qoute is talking about school , but agian I percieve this as a statement saying that success is not in your path. However this is what other people can say upon you, but its only you who can determine your path.I Iike to think of this poem as a very inspirational poem, because its so discourging it kinda gives you motivation to prove you can pass and succed. Even though we might fail we still learn from our mistakes. I like how in this whole poem the author is very discourging but at the end she says † Turn to the cool side† (1252). So even though there mite be all of these obtisals and faliures awaiting for you thre is still a cool side. She says † You will still smother in all the feathers that have to be learned by heart† (1252). I believe this statement is very true, beacuse no matter what you do or say in someones eyes you are wrong. However , along the road you will learn all about your mistakes along the way ,leading you to know what not to do or say. So whenever you do have an anxiety about a test, trial of life or anything you will always know in the back of your mind you will at least know what not to do or say. I like how she says they will be learned from the heart , beacuse when people do say you fail or your wrong it always hits you in your heart because maybe you tried so hard and you still were told you were wrong. I just love how this whole poem can be percieved. The tone is very discourging but is very true, because in this world you almost have to be perfect and no matter how hrd you try in anything there is always something wrong in what you do. There is always a new test awaiting for you tommrow, it doesnt nessicarly have to be in school it can be in life and that can give you anxiety itself. When you asleep you dont know what test is awaiting for you tommrow. Even though you may think your right your not always going to be perfect in anybodys eyes. Everythime you think your a step ahead life itself brings you ten steps behind, always giving you something to work for . The road itself in life can be very hard and dull , but either way you look at it your either passing or failing. Which should always give you the motivation to pass because of the many faliures and embarrasements in the past that have been learned from your heart.

Alzheimer s Disease And Its Effects On The American...

Alzheimer’s disease is one of the most devastating degenerative diseases affecting the American population. It is one form of dementia. Dementia is a group of conditions characterized by impairment of at least two brain functions, such as memory loss and judgment. Symptoms include forgetfulness, limited social skills, and thinking abilities so impaired that it interferes with daily functioning. Alzheimer has very few treatment options even though it is increasing globally. Recently environmental exposures have been studied as a catalyst for the onset of the disease. This paper will review how genetic, biological, medication and sociological factors can increase the risk of Alzheimer onset. Even though Alzheimer s is being researched, it was not a commonly known disease and many aspects of it remain intangible. In 1901 Auguste D. family brought her to Dr. Alzheimer’s after noticing Auguste problem with memory, impaired comprehension, and unpredictable behavior. 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